Pam holds a Chair in Applied Psychology at Northumbria University where she is a member of the PaCTLab and is a Visiting Professor at Newcastle University’s School of Computing. She is the Co-Director of the UK’s Centre for Digital Citizens, where she takes the lead on the ‘safe citizen’ challenge area. Her work addresses issues of identity, trust and security in computer mediated communication, where she explores the digital experiences of those in more marginalised communities. Over the last five years she’s secured over £2m in research funding and has published over forty articles on trust, privacy and security in computer-mediated communication. She is a co-investigator for Northumbria’s Academic Centre for Excellence in CyberSecurity (ACE) and one of the founder members of the UK’s Research Institute in the Science of Cybersecurity (RISC). She has contributed to three UK Government Office for Science reports on trust and cybersecurity, has worked as an independent ethics advisor for the European Commission and is a member of the UK’s All Party Parliamentary Group on Digital Identity.